Top Digital Marketing Tools to Generate Leads and Increase Sales

With so much competition across various markets, brands and businesses need to leverage the best digital marketing tools to reach their target audiences, nurture leads, and drive more sales. A range of different marketing tools are available to support marketing teams across SEO, email marketing, social media management and customer relationship management. Let’s take a look at the best digital marketing tools for marketers in 2024.

Search Engine Optimization (SEO) is critical for online visibility across search engine results. The following tools can help brands and businesses alike to improve their website rankings, attract organic traffic, and increase lead generation.

Ahrefs is one of the most popular SEO tools available. Ahrefs offers a suite of features, including keyword research, backlink analysis, and competitor insights. These features allow users to understand their current position across search, and how to improve it. Using this tool enables brands to discover how they are currently being found across search, being trusted by marketers from 44% of the Fortune500 companies. 64% of SEO professionals trust Ahrefs’ link data over its competitors. The next closest competitor (GSC) only had 14% of votes.

• Comprehensive keyword research
• Backlink analysis
• Site Explorer for analyzing competitors
• Content Explorer to find trending topics
• Site audit tool 

SEMrush is an all-in-one SEO tool that provides a wide range of different features. These features include keyword tracking, competitive analysis, site audits, and more to help marketers establish a better and more optimized SEO presence. SEMrush’s powerful keyword research and content recommendations can help marketers optimize different types of website content and find opportunities and potential areas for organic growth.

• Keyword tracking and competitor analysis 
• Site audit functionality 
• Content marketing toolkit 
• PPC keyword research and ad insights
• Position tracking

Google Search Console is a free search tool by Google. Google Search Console allows website owners to monitor different aspects of their google search performance including indexing, track keyword performance, and identify technical SEO issues. With a vast range of useful reports and insights, GSC can provide brands with the knowledge and tools to improve their SEO presence. Using Google Search Console correctly can increase organic traffic to your site by up to 28%.

• Performance reports 
• Coverage reports 
• URL inspection tool 
• Core web vitals reports 
• Alerts for security issues like malware or indexing errors

Email marketing remains one of the most cost-effective and proven ways to nurture leads, generate sales and retain customers. Here are some popular email marketing tools that simplify email campaigns.

Known for its user-friendly interface, customisable email builder and automation features, Mailchimp is ideal for small to medium-sized businesses looking to elevate their email marketing. It offers a range of different features used to optimize email campaigns including A/B testing and automation. 

• Email templates
• Automation workflows
• A/B testing
• Analytics 
• Integrations with platforms like WordPress, Shopify, and social media

Constant contact is one of the best tools for email marketing and lead nurturing. Constant Contact includes customizable email templates, contact management systems, and automation features which make it one of the best tools around. Its contact segmentation tools and capabilities help brands send tailored messages to different audience segments that resonate. Constant Contact has a 97% deliverability rate.

• Customizable email templates
• Contact segmentation
• Automation tools 
• Social media ads management 
• Real-time analytics

Social media is an essential tool for brand awareness, engagement, and lead generation, not to mention its continued ecommerce use. These social media management tools help brands manage and grow their social media presence and profiles through a key set of features.

Hootsuite empowers marketers to streamline and amplify their social media strategy by scheduling and publishing posts across multiple channels from one central dashboard. With complex tools for monitoring engagement and tracking performance, Hootsuite enables brands to stay connected with their audience. Its powerful social listening tools unlock huge amounts of valuable customer sentiment and behavioral insights, allowing marketers to make data-driven decisions. Using Hootsuite can increase organic social media growth by up to 500%.

• Schedule and publish posts 
• Social listening
• Analytics dashboard 
• Collaboration tools for teams 
• Integration with major platforms like Facebook, Twitter, LinkedIn, and Instagram

This tool combines social media publishing, monitoring, and analytics capabilities. These features make it ideal for larger teams and large organizations with big social media profiles. It provides insights on audience demographics, engagement trends, and competitive benchmarks to help marketers stay ahead of the competition and grow their social media presence organically.

• Cross-platform publishing
• In-depth social analytics 
• Social listening tools
• Competitive benchmarking 
• Team collaboration features

CRM software is essential for tracking leads and managing customer relationships, enabling brands to personalize their marketing efforts and generate more sales.

Salesforce is and has always been a leader in the CRM industry, offering tools for sales, customer service, and marketing automation. It helps marketing and sales teams manage customer data, track interactions with leads, and analyze the behavior. These tools enable businesses to track trends across their contacts to improve targeting and communication. 

• Centralized customer database with lead and contact tracking
• Automation tools 
• Powerful reporting and dashboards
• Lead scoring and segmentation 
• Customizable workflows

HubSpot provides a free CRM system with advanced features for complex business needs like email tracking, deal management, and sales pipeline visibility. Its seamless integration with other HubSpot marketing tools makes it popular for inbound marketing tactics and activities. HubSpot’s CRM has become increasingly popular for its user-friendly approach and ease of use. HubSpot has 228,000+ customers in over 135 countries grow their businesses with HubSpot.

• Contact management
• Pipeline visualization 
• Lead scoring and automated email notifications
• Integrates with HubSpot’s marketing and sales tools
• Email tracking

Digital marketing tools are the cornerstone of successful marketing campaigns, helping brands streamline efforts, optimize their marketing strategies, and maximize ROI and ad spend. Whether you’re a small business owner or part of a large enterprise, there’s a tool available to meet your marketing needs and help you generate more leads and sales. By leveraging these digital marketing tools, businesses can stay competitive within their market, better understand their audiences, and effectively drive more sales and generate leads.