WhatsApp Takes Over Piccadilly Square to Highlight Latest Privacy Features
In it’s latest campaign to highlight the popular messaging app’s privacy features WhatsApp have taken to the streets of London in Piccadilly Square showcasing a 3D billboard advertisement. Running a week long campaign, they have also took to Twitch and Roblox to echo the similar messaging and activations.
Vivian Odior, the Global Head of Brand at WhatsApp:
“Following the introduction of three new features on WhatsApp, this campaign shows how WhatsApp’s features provide interlocking layers of protection and give users full control over the level of privacy they are seeking. With both outdoor and digital placements, we want to highlight the closeness that’s possible on WhatsApp when you can message confidently and worry-free in a secure space.”
What do you think of this billboard campaign?
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